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UP Games Software
Founded in 2020 with the idea to narrow the gap between the expectations of online casino players and what operators have to offer, UP Games is an up-and-coming software provider focused on live dealer entertainment. The latter is arguably one of the most promising and rapidly growing verticals across the industry, therefore it comes as no surprise that more and more developers rush to take their place on the already pretty crowded iGaming scene.
Luckily, there is always room for a team of forward-thinking people who want to be the source of inspiration for all members of the huge gambling community. Leveraging numerous opportunities brought by the latest technologies, the company is looking for an efficient and exciting way to turn the tremendous flow of fresh ideas into the most attractive range of live tables. They strive to provide comprehensive and flexible solutions to suit all tastes and preferences, plotting to take the lead role in the sector.
Big-Name Partners
Nowadays, even well-established software developers find it hard to grow and conquer new markets all alone, taking advantage of numerous strategic partnerships. Needless to say, a newly-minted studio cannot make it without joining forces with one or, even better, more big-name industry players able to bring their products directly in front of the target audience.
In the case of UP Games, that initial driving force came in the face of a trio of widely renowned companies with longtime experience, rich expertise, and, most important, huge coverage of regulated markets all over the globe: BetConstruct, Novusbet, and PariMatch. Interestingly, all of them started as sports betting websites and are still widely known for their state-of-the-art sportsbook platforms. By the way, Parimatch that was founded as early as 1994, is also famous for its celebrity brand ambassadors - Conor McGregor and Mike Tyson whose life and career leave no one untouched.
Of all the three companies, BetConstruct is the one with a strong focus on online casino solutions. In 2020, this UK-headquartered enterprise even launched its own live dealer studio called Creedroomz. However, online slot buffs mainly know it as a producer of some awesome virtual fruit machines and distributer of a great many one-armed bandits made by the world’s leading developers. When it comes to the markets, Novusbet boasts a strong presence in Africa and Latin America, PariMatch in the former USSR countries while BetConstruct successfully operates in France, the UK, Sweden, Romania, South Africa, and Italy.
Live Dealer Games
The ground-breaking portfolio of UP Games consists of live roulette, blackjack, and baccarat tables, with more titles waiting in the wings. Roulette was the very first product scheduled for launch, and for good reason – it is the most popular type of casino entertainment, after online slots, of course. Tables provided by this studio offer a surprising level of depth for serious gamblers thanks to a nice set of extra features. Players can enjoy the ultimate experience and genuine brick-and-mortar atmosphere facilitated by the smart use of 6 different cameras.
An engaging combination of luck and strategy, blackjack is another firm favorite among punters of various styles. Although this game has plenty of variants, the classic version is still in high demand, so this studio decided to start with traditional gameplay. Finally, the brand’s baccarat tables offer all the thrills and chills of this easy-to-play yet incredibly exciting game, letting patrons bet on either the player or banker’s hand.
