Princess Casinos International currently owns a staggering 36 different land based casino sites throughout the world. Over the last couple of years, they have been carefully monitoring the growth of internet gambling and decided to create their own online site.
Choosing a software developer was an important factor for the company. They decided that they wanted to work with a fairly small software company that was flexible and innovative. They decided to pick SOFTSWISS for their games provider and Bettings for their sports betting software.
The new website won’t just target their existing land based customers, but will also target online and mobile players.