Playson Expands its Reach in Netherlands and Finland with Strategic Play North Partnership
Playson, a prominent entity in the digital entertainment sector, has made a monumental move to fortify its foothold in Europe’s regulated markets. By forging a crucial partnership with Play North®, Playson is poised to introduce its highly acclaimed slot games to players in the Netherlands and Finland. This expansive collaboration will ensure that popular titles such as Supercharged Clovers: Hold and Win, Thunder Coins: Hold and Win, and Coin Strike: Hold and Win are accessible across Play North®'s brands—Kansino in the Netherlands and Pikakasino in Finland.
Deepening Ties with European Markets
Established in 2018, Play North® has rapidly grown to become a reliable operator, providing secure and user-friendly online casino experiences within Europe's regulated markets. The operator gained significant attention in 2021 when it became one of the first entities to secure a Dutch gaming license. Since then, Kansino has been a popular choice among Dutch players, offering a wide variety of gaming experiences. Similarly, Pikakasino, which debuted in 2019, has garnered a favorable reputation among Finnish players.
The platform boasts a comprehensive range of gaming options, including slots, roulette, live casino, baccarat, and blackjack. The addition of Playson’s slot games is anticipated to elevate the gaming experience in both regions. This new alliance signifies more than a mere expansion—it highlights Playson’s strategic ambition to amplify its influence in Europe's key regulated markets. The company continues its steady progress as a preferred provider for online slot games in these emerging iGaming hubs.
Elevating the Player Experience at Kansino and Pikakasino
For Play North®, incorporating Playson’s games aligns seamlessly with its objective to deliver premium gaming experiences to its audience. The operator has consistently prioritized partnerships with leading industry providers, and this collaboration is no exception. Daphne Xerri, Chief Product Officer at Play North®, voiced her excitement about the partnership, stating, “Playson’s collection of stimulating titles has always proved a hit with Dutch and Finnish players. We are delighted to be able to host them across two of our brands.” She further added, “We are always eager to collaborate with the best providers in the industry, and Playson fits that perfectly. Through this deal, we are confident Play North® will continue to strengthen its brand by providing players with a fresh wave of industry-leading games.”
Integrating Playson’s games into the Kansino and Pikakasino platforms not only enriches the gaming catalog but also solidifies the brands' positions in their respective markets. Gamers in both the Netherlands and Finland can anticipate a broader selection of innovative and entertaining games. As Playson continues to advance in Europe’s regulated markets, partnerships like the one with Play North® are crucial to its growth strategy. Aligning with well-established operators positions Playson as a formidable force in the European iGaming arena. For players, this partnership promises more opportunities to engage with high-quality games that offer both entertainment and rewarding potential.
Source:
''PLAYSON CELEBRATES DUTCH AND FINNISH GROWTH THROUGH PLAY NORTH PARTNERSHIP'', playson.com, August 22, 2024.
