Pragmatic Play Enhances Presence in Latin America Through Betxico Collaboration
In a strategic move to broaden its reach within the Latin American gaming sector, Pragmatic Play has announced a partnership with the online casino operator Betxico. This collaboration is set to increase Pragmatic Play's visibility and accessibility across the region, marking another significant milestone in its expansion efforts.
Details of the Pragmatic Play and Betxico Alliance
The alliance between Pragmatic Play and Betxico facilitates the inclusion of Pragmatic Play’s extensive portfolio of slots and live casino games on Betxico’s platform. This integration will provide Betxico's customers with access to a wide range of popular and engaging games, including recent hits and established favorites.
Betxico has en established presence in Mexico and sets an ideal stage for a prolific and proven operator like Pragmatic Play to offer its elaborate products. The partnership is expected to drive player engagement and satisfaction in Latin America as Betxico’s customers gain access to a wider selection of high-quality games that cater to various preferences and gaming styles.
Executives Express Optimism About Partnership
Both companies have expressed enthusiasm about the new partnership. Victor Arias, Vice President of Latin American Operations at Pragmatic Play, stated, “This latest collaboration underscores Pragmatic Play’s continued efforts in producing cutting-edge gaming experiences to players globally and showcases the determination in fulfilling its growth strategy in the fast-paced Latin American iGaming market.” Such comments reflect optimism about the potential impacts this partnership will have on Pragmatic Play's growth and presence in Latin America.
On the other side, Alejandro Glatt, CEO and founder of Betxico, noted, “Working alongside Pragmatic Play to deliver more exceptional games to our customers marks a significant milestone for us as we continue to expand commercially and secure our place as one of the leading iGaming operators in Latin America.”
Source:
''PRAGMATIC PLAY EXPANDS LATAM REACH WITH BETXICO DEAL'', pragmaticplay.com, August 13, 2024.
