NeoGames and NHLC Forge Pioneering iLottery Partnership
NeoGames has established a paramount seven-year partnership with the New Hampshire Lottery Commission (NHLC), as recently sanctioned by the Governor and Executive Council. This collaboration is set to revolutionize the digital lottery system in New Hampshire, indicating a future rich in innovative online lottery solutions.
Details of the Collaboration
Starting July 1, 2025, NeoGames will be the sole provider of NHLC's iLottery solutions, employing its advanced NeoSphere® and NeoDraw® systems to manage player accounts and optimize draw-based games. The deal also features the rollout of a newly designed website and app, enhancing both user engagement and accessibility. Moreover, NHLC will enjoy a suite of e-instant games from NeoGames Studio and absorb content from Wizard® Games. Key advancements will include a comprehensive loyalty program developed with Gambyt and the utilization of NeoEngage®, tailored to uplift customer interaction and marketing strategies.
Impact and Leader Statements
NeoGames holds a significant stance in the U.S. market, with around 70% of the gross wager shares, reflecting its credentials and trusted leadership in the digital lottery realm. This strategic partnership is poised to significantly enhance NHLC’s digital offerings, committing to not only magnify gaming experiences but also promote revenue growth crucial for supporting New Hampshire's educational initiatives.
Chris Shaban, Managing Director of iLottery at NeoGames, commented: "We are thrilled to be selected by the New Hampshire Lottery as its provider for a complete iLottery solution, helping to reinforce its reputation as one of the leading lotteries in North America. With our industry-leading technology solutions, games and services, we look forward to continuing our strong partnership and playing a key role in the growth of the lottery's online program into the next decade."
Charlie McIntyre, Executive Director at New Hampshire Lottery, added: "We are pleased to continue our journey with NeoGames, a proven iLottery industry leader who has been a strong ally and an important technology and strategic partner as we have grown. This new contract further establishes our goal of enhancing our digital offering to be personalized and cater to the ever-evolving iLottery marketplace and the needs of our players. This partnership also allows us to significantly boost player engagement, supporting our mission of maximizing revenue for New Hampshire public schools."
Source:
''NeoGames™—now part of Aristocrat Interactive™—to provide complete iLottery solutions to the New Hampshire Lottery in multi-year, turnkey deal'', neogames.com, June 25, 2024.
