Symplify and WiseGaming Forge Strategic Alliance to Revolutionize Player Engagement

In the ever-evolving sector of sports betting and gaming, engaging players is crucial. Operators are on a constant quest for innovative solutions that not only attract but also retain their audience. A noteworthy partnership has recently been initiated that could redefine industry standards. Symplify, known for its prowess in CRM and AI cloud solutions, has teamed up with WiseGaming, a leader in sports betting and gaming platform solutions. This alliance is set to infuse WiseGaming’s offerings with state-of-the-art engagement functionalities, offering a tailor-made and immersive gaming journey for users.

Synergizing Strengths for Enhanced Engagement

Both Symplify and WiseGaming bring distinct capabilities to the collaboration. Known for its advanced cloud-based CRM and AI tools, Symplify enhances customer interactions significantly. WiseGaming, with its comprehensive turnkey and proprietary solutions, accelerates growth in the gaming industry. This collaboration focuses on leveraging Symplify’s sophisticated CRM tools by integrating them into WiseGaming’s system. The partnership facilitates the creation of AI-optimized marketing initiatives and personalized campaigns, elevating the overall player experience and engagement.

Advancements in AI and Communication Platforms

A key aspect of the partnership is the application of AI in crafting marketing strategies. WiseGaming’s platforms, enhanced with Symplify’s AI capabilities, allow for the detailed analysis of player behaviors and preferences. Such deep insights enable highly customized marketing approaches, potentially boosting player satisfaction and loyalty.

Further aiming at seamless interaction, Symplify introduced its Instant Messaging tool, initially available via Telegram. This tool is expected to integrate into WiseGaming’s platforms, facilitating direct and efficient communication between operators and players. Symplify’s integration promises a revolutionary change in how players experience gaming, fostering a personalized and engaging environment.

“WiseGaming has quickly become a force in the international iGaming space and boasts of an impressive list of partners. Working together will allow WiseGaming to use our cloud-based CRM and AI ecosystem to build on its growth momentum by engaging with its audiences on a deeper level,” remarked Christoffer Feldt-Sørensen, Head of Sales at Symplify.

Source: ''WiseGaming boosts player engagement with Symplify collaboration'' Press Release. July 29, 2024.