If land based operators do not have an online offer they may reduce revenue generation opportunities with their customers.Geoffrey Dixon, chairman of the GiGse Consumer Insights Group
A survey has recently been completed by Commercial Intelligence looking into online gambling in New Jersey. The survey randomly selected 506 online gambling players from a selection of different online casino sites in New Jersey.
The results of the survey found that 44% of the 506 players played at their chosen online casino site monthly, with 12% of players playing weekly.
This may not sound much of a finding; however, it shows land based operators that by not having an online presence they could be missing out on additional revenue from around half of their land based players, or worse their players could move to another casino that has an online and offline presence.