Relax Gaming Expands Italian Market Exposure with Sportbet.it Partnership
Relax Gaming, a prominent force in the iGaming sector, has taken a significant step towards solidifying its footprint in Italy, a crucial European market. This comes through a newly forged content distribution alliance with Sportbet.it, an established online gaming platform in Italy. This strategic move comes as Relax aims to strengthen its hold in one of Europe’s most seasoned and regulated gaming environments. The partnership paves the way for Sportbet.it to host Relax’s highly regarded in-house gaming titles alongside games from its Silver Bullet and Powered By Relax collaborators, enriching its already expansive casino offerings.
Sportbet.it Collaboration Boosts Game Portfolio
This partnership translates to Sportbet.it’s users gaining access to some of Relax’s standout games, which include popular titles like Money Train 4, Temple Tumble 2, and Beast Mode. These games have won acclaim across various global markets due to their innovative designs and ability to engage players effectively. The collaboration is a testament to Relax Gaming's strategic approach to enhancing its game selection, ensuring it aligns with local preferences within regulated jurisdictions. Notably, Sportbet.it’s platform hosts over 3,000 slots from more than 35 developers, and the addition of Relax's content is set to augment the quality and diversity of its gaming library.
Graziano Pozzi, Senior Account Manager at Relax Gaming, emphasized the importance of this collaboration, stating: "Partnering with Sportbet represents a valuable step in strengthening our presence in the Italian market. Their platform is highly established and well-curated, and we see clear alignment in how both companies approach growth and customer engagement. We’re confident this collaboration will bring strong results for both sides." Pozzi's comments highlight the synergy between both partners, focusing on mutual growth and enhanced player experience.
Strengthening Presence in Italy and Beyond
Composed of both direct and partner-led initiatives, Relax Gaming's strategy focuses on regional growth, with Italy marked as a pivotal target for expansion. This partnership announcement closely follows the company's June 4 revelation about licensing Stakelogic’s innovative ClusterBreaker mechanic. This feature is tailored for mobile slot gameplay, enhancing the interfaces with dynamic symbol splitting.
Sportbet Casino Product Manager, Diego Gavarini, expressed optimism regarding this partnership. He remarked: "Relax Gaming brings a high standard of content and a strong network of studio partners, which enhances the depth and quality of our offering. This agreement allows us to continue delivering a diverse and competitive experience to our players while working with a partner that understands the dynamics of regulated markets like Italy."
Furthermore, Relax Gaming's ambitions do not stop at Italy. Recently, the company expanded its operations into Central and Eastern Europe by inaugurating an office in Belgrade. This move is part of a broader vision for strategic advancements in regional markets by enhancing its licensing avenues and B2B content integrations. As Relax Gaming integrates deeper into Italy and propels forward in Europe’s gaming space, its relevance continues to grow both in terms of content innovation and geographic reach.
Source: Relax Gaming Broadens Italian Reach Through Sportbet.it Partnership, lcb.org, June 6, 2025.
