Greentube and Casino UA Join Forces to Enrich Ukraine's Gaming Scene
Greentube, a prominent division of NOVOMATIC Digital Gaming and Entertainment, has taken a significant step forward in the European gaming sector by forming a strategic alliance with Casino UA. This collaboration introduces Greentube's extensive array of over 100 renowned land-based and online games to the Ukrainian market, thereby reinforcing its influence in the region. This pivotal agreement underscores Greentube’s continued efforts to bolster its presence in Ukraine, a market that the company initially entered in 2021. Casino UA, a regulated operator, now proudly offers its patrons access to classic titles like Book of Ra™, Sizzling Hot™, and the Piggy Prizes™ series as part of this newly enriched portfolio. Greentube’s foray into Ukraine was facilitated by the legalization of gambling in the country in July 2020. This strategic move allowed the company to engage with a rapidly expanding gaming scene. The partnership with Casino UA is a progression from Greentube's initial launch in Ukraine, which also involved partnerships with other major operators like First Casino, Stakelogic, and Scientific Games.
Broadening Horizons: Casino UA and Tax Incentives
The rapid expansion into the Ukrainian market, marked by the entry of several key industry leaders, was further buoyed by favorable tax reductions on gambling in 2021, positioning the market as an attractive prospect for international gaming companies. With this fresh agreement, Casino UA enthusiasts will now have access to an eclectic mix of both land-based and online games from Greentube. This diversification of offerings is expected to draw a wider audience to the operator’s platform, enhancing its competitive stance within the market. The partnership signifies a crucial step for Greentube's mission to deliver classic games alongside new releases to a more extensive player base in Ukraine.
Opher Ben Zvi, Team Leader of Sales Operations at Greentube, remarked, “We’re thrilled to expand our reach in Ukraine through this partnership with Casino UA. This collaboration allows us to bring our popular land-based titles alongside our latest online hits to a whole new audience. Since entering the Ukrainian market in 2021, it’s been a priority to grow our presence, and this partnership with a leading operator like Casino UA is a significant step forward.”
Greentube’s Global Strategy: Expanding Horizons
Casino UA is widely recognized for delivering an unparalleled gaming experience, thanks in part to its strategic partnerships with leading suppliers in the industry. By integrating Greentube’s content, the operator further enriches its gaming catalog, providing an expanded range of options for its customers. Including Greentube’s land-based and online games gives Casino UA a competitive advantage, appealing to players with varied preferences.
Olexandr Babenko, Director at Casino UA, shared his enthusiasm for the new partnership, stating, “Greentube’s diverse selection of games is truly impressive, as the provider aims to deliver the exact gaming experience players desire, catering to a wide range of preferences. We welcome Greentube to the Casino UA club. Together with top developers, we’re bringing the best gaming experience to Ukrainian players.” Alongside its growth in Ukraine, Greentube is actively forming new partnerships globally. The company recently entered the South African market via a deal with Sunbet, marking its expansion into Africa.
In September, Greentube also partnered with FanDuel to bolster its presence in the North American market. These strategic partnerships are part of Greentube’s vision to diversify its market presence and bring its celebrated portfolio to players worldwide. The collaboration between Greentube and Casino UA represents a vital advancement for both enterprises within the competitive Ukrainian gaming industry. By integrating over 100 of Greentube’s slots into Casino UA’s platform, Greentube further cements its position in Europe, while Casino UA continues to deliver a comprehensive offering for its audience. As they look toward the future, this partnership lays a strong foundation for continued growth and success in Ukraine and beyond.
Source: Greentube Expands its Reach in Ukraine Through Partnership with Casino UA, lcb.org, October 23, 2024.
