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Wiraya Expands Into Malta


Wiraya is a leading supplier of Mobile Customer Activation software and services. They have just opened a new office in St Julians on the Mediterranean island of Malta. The area is already home to many of their clients in the iGaming business.

The expansion will enable them to continue servicing existing customers and to aquire new ones who can take advantage of the innovative software that improves customer engagement.

What Wiraya Does

Wiraya supplies software to mobile casino operators by creating interactive voice and text messages for individual players. It increases customer conversion rates, reduces churn and helps to grow the value of each player. This Mobile Customer Activation software uses data and AI to generate the optimum combination of messages to engage and prompt customers into action.

Founded in 2008, Wiraya is a marketing tech company that has offices in their home town of Stockholm as well as London and now, Malta.

Celebrating The Move

On 19th Octobe 2018, Wiraya will be holding a networking event at the Hilton Portomaso. It will bring together existing customers and others in the industry who will review how customer experience is becoming the most important technical advantage in the business.

Gaming operators are experiencing a rising challenge in cutting through the noise to get players’ attention. And with upcoming regulations it’s even more challenging. Wiraya has proven to increase players conversion rate

Oskar Klingberg, CEO at Wiraya

Source: Press Release: Wiraya accelerates growth by opening a new office in Malta www.wiraya,com/pressrelease 17th Sept 2018


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by Arthur Arthur