Evolution Gaming Launches Crazy Time Italia with Native-Speaking Presenters

Evolution Gaming has announced the exciting launch of Crazy Time Italia, marking a groundbreaking addition to its diverse portfolio of live game shows. Broadcasting live from the company's state-of-the-art studio in Malta, Crazy Time Italia becomes the first-ever Italian-language version of the globally popular Crazy Time live game show. Now, Italian players can immerse themselves in a gaming experience hosted by native-speaking presenters, offering an unparalleled level of engagement and immersion tailored to the Italian market.

Since its initial release in 2020, Crazy Time has taken the world by storm, captivating players across the globe. With its introduction to the Italian market, operators can offer players a highly personalized experience that's enriched with the excitement and interaction that has made Crazy Time a standout leader in the live casino world.

Crazy Time's Global Success and Unique Gameplay

From its debut, Crazy Time has quickly become a major hit, drawing in millions of players worldwide. The game's distinctive blend of entertainment, action, and innovative gameplay has set a benchmark for live game shows in the online gambling space. The launch of Crazy Time Italia allows Italian players to enjoy the game in a more culturally relevant setting, creating a deeper connection and enhancing overall enjoyment.

The unique format of Crazy Time centers around a main game enhanced by four thrilling bonus games. Players are attracted by the game's interactive elements and the potential for impressive multipliers, with a chance to win up to an astounding 20,000x their bet. Key features of the game include the two-reel Top Slot and a large, vibrant money wheel where players place bets on various outcomes. Successful bets can trigger one of the four captivating bonus games: Cash Hunt, Pachinko, Coin Flip, and Crazy Time.

Each bonus game offers its own special twist. For instance, Cash Hunt presents a shooting gallery where players aim for large multipliers, while Pachinko employs a puck drop mechanism to award prizes based on the puck's landing position. Coin Flip requires players to choose between the red and blue sides of a coin, with the winning side receiving the assigned multiplier. The Crazy Time bonus game further elevates the experience by transporting players through a virtual red door into an animated world featuring a massive virtual money wheel with life-changing win potential.

This blend of interactivity, bonus games, and thrilling multiplier mechanics positions Crazy Time as the premier live casino table game globally. Its appeal is furthered by its potential for huge prizes. In July 2023, Evolution Gaming recorded its highest-ever win in the game, with the Pachinko bonus round delivering a staggering 10,000x multiplier, resulting in a total payout of an extraordinary €34.5 million shared among several lucky players.

Localized Experience for Italian Players

Crazy Time Italia is a significant milestone in Evolution Gaming's strategic effort to create localized versions of its top-performing games. By providing Italian players with the opportunity to engage with native-speaking hosts, Evolution aims to boost player engagement and deliver a more immersive gaming experience.

Gionata La Torre, Evolution’s CEO for Europe, emphasized the importance of localization in their approach: “Crazy Time Italia is another landmark in the Crazy Time success story. Time after time, Evolution’s ‘localized’ online casino games and games shows — hosted by professional, highly trained, native-speaking dealers and presenters — have been proven to maximize player engagement, session times, return visits, and long-term loyalty.”

La Torre further highlighted that localizing games creates a stronger bond with players. “Players feel even more at home with game presenters speaking and reacting to developments in the gameplay in their native tongue — cultural nuances are shared, and a great rapport is struck up between and amongst the presenter and players.”

The localized approach for Italian players makes Evolution Gaming confident that Crazy Time Italia will enjoy great success. “We are confident that Crazy Time Italia is going to be yet another big success for our local operators in Italy and a huge draw for their players,” La Torre added.

With its dynamic gameplay, engaging bonuses, and now an Italian version designed specifically for the local market, Crazy Time Italia is set to become a favorite among Italian players. The game's proven success in other regions, combined with this new localization, is expected to deliver increased player engagement, longer gaming sessions, and a stronger connection between players and game hosts.

Source: ''Crazy Time Italia – the latest landmark launch for Evolution’s #1 live game show'', evolution.com, September 11, 2024.