LeoVegas Group Introduces In-House Game Development Studio
LeoVegas Group, a leading international iGaming company operating multiple gaming brands, among which is LeoVegas Casino, has introduced its new in-house gaming studio, LeoVegas Studios, marking a pivotal moment in the company’s strategy to enhance both creative and technical control over its gaming portfolio. The studio's primary focus will be on developing exclusive slot games tailored to the preferences and interests of LeoVegas players, with a particular emphasis on providing long-term engagement through medium-volatility experiences.
Leadership and Strategic Aims
The innovative venture is spearheaded by Mats Andersson, the former Creative Director at Light & Wonder and an expert in game production. As the new Game Producer, Andersson’s leadership is expected to be instrumental in crafting unique games that align with the shifting tastes of players. Using extensive player data, LeoVegas Studios aims to deliver personalized gaming experiences that resonate across various markets, supporting broader customer acquisition efforts.
Launching LeoVegas Studios is a strategic maneuver to enhance the Group’s control over its gaming offerings. This development ensures full creative freedom and technological independence, allowing the production of games that are not only in tune with the latest player trends but also seamlessly integrated into the company's expansive ecosystem.
Vision and Future Prospects
James Ford, Director of Gaming at LeoVegas Group, emphasized the importance of this new initiative by stating, "LeoVegas Studios is a fantastic addition to the Group! With enhanced creative freedom and technical control, we are now positioned to forge our own path and develop exclusive, innovative games that align with our vision and meet our players' evolving needs. Where Pigeons Dare is just the beginning — our future lineup will continue to captivate and push the boundaries of entertainment."
The studio’s first game, Where Pigeons Dare is slated for launch on 25 September 2024. As a medium-volatility slot game, it will feature a cluster pay system, wild modifiers, progressive multipliers, and buy bonuses, providing an engaging gaming experience. This launch is a part of a broader 2024 plan, with three additional titles expected before the year's end. Looking ahead to 2025, six more releases are scheduled, underscoring the Group's commitment to a robust pipeline of innovative content.
LeoVegas Studios aims to set a high standard with this debut game, combining creative mechanics with a profound understanding of player behavior. This focus on long-term engagement and entertainment is expected to resonate strongly with its player base, bolstering LeoVegas Group’s position as a leader in the online gaming industry.
Source: ''LeoVegas Group launches new gaming studio, gaining further control of the igaming ecosystem'' Press Release
