Peter & Sons Expands Presence with Tonybet in Canada

Peter & Sons, a notable name in the gaming industry, has taken a significant step by expanding its partnership with Tonybet into the regulated markets of Ontario and Alberta, Canada. This strategic move, which commenced on September 15, enables Tonybet customers in these provinces to enjoy the full range of content from Peter & Sons, thus enhancing the studio's footprint in the Canadian market.

This latest expansion builds upon the existing partnership between the two companies, which has already been successful in the broader .com arena. With this extension, Peter & Sons is embarking on a crucial phase of its plan to solidify its presence in Canada through regulated provincial markets.

Ontario is recognized as a well-established jurisdiction for regulated gaming, while Alberta is undergoing significant developments in its regulatory landscape. By launching across these two provinces simultaneously, Peter & Sons signals its commitment to maintaining a significant market presence as regulations evolve.

Expanding Reach and Strengthening Collaboration

The decision to expand into Ontario and Alberta marks the next phase of Peter & Sons' collaboration with Tonybet. Prior to this development, the studio had been supplying its innovative content to Tonybet through the .com market. With this latest move, players in Ontario and Alberta now have access to the entire Peter & Sons game catalogue, offering them a broad range of engaging content.

This extension not only increases the visibility of Peter & Sons across Canada but also reinforces a commercial relationship that was already thriving beyond these provinces. This collaboration with Tonybet underlines the studio’s intention to focus on Canada as a key pillar of its long-term growth strategy.

For Tonybet, this agreement enriches its casino offerings in Ontario and Alberta by integrating the complete selection of Peter & Sons games. The operator is known for its operations across multiple regulated jurisdictions, and this Canadian expansion is a natural extension of its ongoing partnership with Peter & Sons, rather than the inception of a new one.

Full Game Portfolio for Canadian Players

Known for its captivating visuals and unique game mechanics, Peter & Sons has crafted a slot portfolio that is distinctive in the market. The studio emphasizes creating engaging game worlds with recurring artistic themes and memorable characters, which are now accessible to a wider Canadian audience through Tonybet.

This recent launch ensures that the studio’s full game portfolio, rather than a limited selection, is available to players in Ontario and Alberta. Such a comprehensive rollout is another step in Peter & Sons' strategy to broaden its reach in regulated markets worldwide.

Yann Bautista, Founder and Commercial Director at Peter & Sons, highlighted the natural progression of this expansion from their existing collaboration. "Tonybet has already been a valued partner for Peter & Sons, so seeing our relationship expand into both Ontario and Alberta is a natural and exciting progression. Canada continues to be an important market for our growth, and we're delighted that players in two leading regulated provinces can now experience our full portfolio through Tonybet. We look forward to continuing this journey together as both our partnership and the Canadian market evolve."

Bautista's comments emphasize Peter & Sons' commitment to thriving within Canada’s gaming regulatory framework. As the partnership expands to include Ontario and Alberta, both Peter & Sons and Tonybet are poised to benefit from increased distribution and player access within these regulated Canadian provinces.

Source: Peter & Sons Expand Tonybet Deal in Canada, lcb.org, September 16, 2026.