Push Gaming is a company that first started in 2010. They are based out of Farringdon, London. This company is known for their big push in the mobile direction that started around the same time as the overall mobile revolution in the online casino industry. This isn't surprising since they were founded by some really big names in the industry. This includes Winston Lee, known for his work with International Game Technology and the Amaya Gaming Group, and it also includes James Marshall, known for being heavily involved with NextGen.
This company is also licensed in the United Kingdom.
There are two main aspects of the business model for this company that have been critical parts of their success over the time that they've been open for business. The first is their approach to bringing land-based games to the online market, especially for mobile. They do this by making deals with companies who actually own the land-based slots, and this is a lot different than a company like IGT making online versions of land-based titles they already own. This is an atypical approach that the industry has not seen a lot of.
Second, they're very aggressive about getting their titles in front of as many players as possible by making content distribution deals with big casino software platform distributors. One of their biggest deals at the time of this writing is one with Microgaming where their titles are included on the Quickfire platform, which is one of the most popular platforms available at this point in the industry. It also provides access to mobile games for their players, which is also a big part of their overall strategy.
Place in the Mobile Revolution
Around 2009 to 2011, there was a mobile revolution that really started in the online casino industry, and Push Gaming started up right in the middle of it with the right attitude towards mobile that has allowed them to fully take advantage. Every one of their titles is released for desktop and mobile at the same exact time, so there is no delay between when it's available for desktop and when it's available for mobile, and it's been like this since day one. This type of release schedule is virtually the norm at this point in the industry, but it wasn't always like that. The fact that they kept up with the curve on this has helped them tremendously in the long run.
Push Gaming's selection of slots is what they're generally going to be known for, but they've also helped to port other types of games to the online environment. Through the use of the HTML5 software platform, they're able to provide players with a flexible game selection on a variety of platforms, and because they really bring it in the quality department, they're able to keep up with industry giants like NetEnt, Microgaming and BetSoft when their games are put side-by-side in online casino platforms.