Net Entertainment has managed to increase its exposure in the United Kingdom and other parts of Europe by signing a content deal with Betfair.
Betfair was founded in Hammersmith, London in 2000 by Edward Wray and Andrew Black. They created a Betting Exchange that allowed players to bet against each other rather than against the bookmaker. This idea was pioneering and led to them becoming one of the largest online bookmakers in the UK. Over the years, they have became an international company with nearly one million active customers.
The new deal with see Net Entertainment’s full portfolio of games going live at their online casino.