Interactive television is still a fairly new concept, but NetPlay TV has really pushed it forward in a major way. They produce casino games for interactive TV, and they're one of the leaders of that particular sector of the industry. With that having been said, and in spite of the fact that they have an excellent product, they still aren't that well-known on a larger scale. They most have realized this, and their most recent purchase shows that they're doing something about it.
Expanding Marketing for NetPlay TV
NetPlay TV has recently purchased the Otherside Inc. marketing firm. The purchase was made for £3.2 million for the online marketing company, and it looks like they'll be put to great use at this point for expanding the reach of NetPlay TV. A total of £2.7 million was paid in cash for this company, and another £500,000 could be paid over the next year based on certain conditions like which employees remain employed. Overall, it seems to be a win-win situation for all parties involved.
Importance of Exposure
NetPlay TV has figured out something that marketers already know: You can have the best product in the world, but if no one knows about it, then it's not going to sell. They've taken a very active approach in getting the word out there themselves, but they really needed that extra edge to kick things into the next gear. That's where the purchase of Otherside Ltd. comes in. With this purchase, they will be able to reach more people than ever before, drive more people than ever before to their services and continue to expand on a larger scale.
The Future of NetPlay TV
Hopefully this deal will pay off for NetPlay TV. Anytime that players get another option to take part in their favorite games through another medium, it's a win for the industry. Whether or not they'll be able to grow to really challenge traditional online gambling platforms is up in the air, but they definitely have potential. Right now, everything is about getting more exposure for them, and the purchase of Otherside Ltd. should help them to accomplish that. Overall, we'll have to wait and see what they do with this opportunity and how far they take it.