Innovative Partnership: Xprizo and 4BetNow Reshape Kenyan Betting Landscape

In the dynamic realms of iGaming and sports betting, strategic collaborations are often the cornerstone for innovation and improved customer interaction. A prime example of such a partnership is the recent union between Xprizo, a pioneer in iGaming technology, and 4BetNow, a leader in sports betting operations. This partnership is poised to dramatically influence the regulated Kenyan betting market, a new territory for 4BetNow. The combination of Xprizo’s innovative technology with 4BetNow’s market expertise aims to revolutionize the gaming and payment solutions sector.

4BetNow Initiates Operations in Kenya

Launching both in retail and online formats, 4BetNow has made its debut in Kenya, marking a significant phase in its expansion. Aimed at tapping into Kenya’s robust betting community and its growing number of digital-savvy consumers, 4BetNow has laid out extensive plans for growth in this vibrant market. Their strategic alliance with Xprizo underpins their Kenyan operations, incorporating sophisticated fintech services that enhance the financial transaction process for users, particularly in local currency dealings. T

The seamless integration with M-PESA, Kenya’s leading mobile money service used by millions, is a testament to their commitment to providing convenience and efficiency. It enables customers to manage deposits and withdrawals effortlessly through a unified interface.

Enhancing Financial Transactions Across Borders

This partnership not only simplifies financial transactions within Kenya but also addresses issues typically associated with cross-border payments. Xprizo’s advanced technology solutions significantly ease these transactions, ensuring 4BetNow can cater to a wider audience without facing operational obstacles. This breakthrough is vital for 4BetNow’s capability to serve across borders with fewer complexities, boosting operational efficiency and market scope. Ensuring secure and efficient transactions is essential within the competitive sphere of betting, and through this collaboration, 4BetNow is well-equipped to navigate through market challenges while adhering to local guidelines.

As stated by Xprizo CVO Richard Mifsud, “We’re thrilled to go live with 4BetNow in Kenya and look forward to playing a key role within its expansion plans. Xprizo prides itself on providing unmatched fintech services that connect people, particularly where traditional payment solutions are scarce. New 4BetNow customers will also be able to benefit from a unique cash-back offer as they sign up for the service.”

Source: ''Xprizo partners with 4BetNow to power growth in Kenya'' Press Release. July 29, 2024.