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FENgaming Partners With Bitstarz for NetEnt Games


Bitstarz has the right idea when it comes to setting up a solid game selection for their players. They have set up deals with a number of software providers, and this is in addition to their most recent deal with FENgaming. What's important and noteworthy about this deal is that it's going to give Bitstarz access to several dozen of the Net Entertainment library of games, and because these games are widely known for being some of the best in the industry, it's obviously worth them getting excited about.

Game Selection Issues

This is a good example of the paradigm shift that happened in the online casino world a few years ago and that continues today. Before this shift, online casinos would provide games from a single software provider with an exclusive licensing deal. This meant that if a player wanted to enjoy games from a different provider, he or she would need to jump over to a different online casino. However, this new paradigm involves online casino sites providing titles from multiple software developers, and that's the case with Bitstarz.

NetEnt games add more depth to our game selection and this puts us in a privileged position to introduce our brand to markets that are already used to playing these titles. This addition will enable us to compete head to head with established brands,

Sasha Jade, marketing manager for Bitstarz

Taking On the Old Guard

When someone speaks about the "old guard" in the online casino world, they're typically talking about older, more dominant software developers like Microgaming and Playtech. These companies have been facing newer, stiffer competition from the likes of Net Entertainment, BetSoft and other developers. Along similar lines, Bitstarz is a part of the new generation that's taking on older, more established operators that have been around for a decade or more. They're doing this by offering games from a wide selection of developers like Microgaming, BetSoft, Net Entertainment, Ezugi, Amatic and others.

The end result is that they're building up a big following, especially in Scandinavian companies like Sasha Jade mentioned above. Bitstarz is gaining a lot of ground in other markets as well, and they're looking like one of the most promising of the new generation of sites.

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by Jesse Jesse


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