Booming Games Strengthens African iGaming Presence with New Alliance
Booming Games, a front-runner in the creation of online slot games, continues to establish significant partnerships aimed at expanding its influence on a global scale. Recently, the company announced a significant collaboration with Aardvark Technologies to bolster its position in Africa's iGaming industry. In line with the agreement, Booming Games will have its advanced gaming titles integrated into Aardvark’s robust platform, promising enriched and versatile gaming experiences for the local clientele. This partnership is expected to usher in a realm of potential, delivering not only exhilarating gaming sessions but also ensuring sustained player engagement.
Enhanced Market Penetration and Collaboration Benefits
As part of this alliance, Booming Games will leverage Aardvark Technologies’ acclaimed Betting & Screen Management System, renowned for its reliability and bespoke user adaptations suited to professional bookmakers. This integration ensures elevated betting acceptance rates across various business models.
Arijus Denisovas, Commercial Director at Aardvark Technologies, expressed his excitement about this collaboration, saying, “Booming Games has showcased a remarkable commitment to innovation, a value that deeply aligns with our ethos at Aardvark. It's crucial for us to consistently integrate high-quality and immersive content to provide our customers with the finest gaming experiences, enabling them to present top-tier games to their players.”
Solomon Godwin, the Head of Africa at Booming Games, emphasized that this partnership effectively secures an excellent opportunity for the company to solidify its foothold in Africa, with a focus on player enjoyment, safety, and ethical gaming practices. Such focus has previously positioned Booming Games as a preferred partner among the continent’s stringently regulated gaming arenas.
Expanding Portfolio and Strategic Initiatives
Booming Games continues to enthrall its audience with new releases and engaging features. The company kicked off the year with the Classic Fantastic, a slot with a nostalgic touch, followed by Power of Rome, and then sequentially launching games like Smoking Pistols, Jam Bonanza, and Fruit Heaven Hold and Win. Furthermore, Booming Games has partnered with football legend Ronaldinho on a branded series known as ‘Ronaldinho Spins’, which features Expanding Wilds and Free Spins with Symbol Upgrades, poised on a 5x3 grid with a maximum winning potential.
Creatively celebrating this onslaught of initiatives, Ronaldinho hosted a vibrant launch party in March, attracting over 300 guests, featuring Brazil's top musical talents and gourmet experiences, making it the year's highlight event. This consistent push for branded and innovative offerings solidifies Booming Games as a leader in both game development and strategic partnerships.
Source:
“Booming Games and Aardvark Technologies Announce Strategic Partnership”, Booming Games press release, June 18, 2024.
