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Playson Partners with Spain's Luckia Gaming Group


In a significant expansion move, Playson, a leader in the iGaming sector, has partnered with Spain’s renowned Luckia Gaming Group. This collaboration is set to strengthen Playson's market position by pairing with one of the top betting and iGaming operators in the country. Playson’s acclaimed Hold and Win game suite has recently been integrated into Luckia’s online platform, offering players top titles like Royal Coins 2 and Diamonds Power.

Seamless Integration and Enriched Offerings

The seamless integration, powered by GamesGlobal’s aggregation platform, introduces Playson’s beloved portfolio to Luckia’s digital arena, enhancing player interaction with a broad array of captivating games. Luckia, established in 1980, is not only a veteran in Spanish entertainment but also a dynamic presence internationally with operations in Portugal, Colombia, Mexico, and Cameroon.

This partnership elevates Luckia’s online engagement, offering expansive content and diversity. The agreement demonstrates Playson’s ability to adapt and grow to meet changing trends and appeal to audiences worldwide by developing games that highly resonate with all player preferences.

Mutual Benefits from an Industry Collaboration

This alliance serves both entities positively, allowing Playson access to Luckia's established clientele while updating Luckia's gaming suite with premier, innovative content. These mutual benefits are set to enhance both Playson's and Luckia's growth in the competitive realm of iGaming.

Paul McInnes, Sales Manager at Playson, expressed enthusiasm about the collaboration: 'We are delighted to provide Luckia with Playson's premium slot content in the Spanish market through Games Global and this significant milestone represents Playson's expansion into other regulated markets such as Portugal and the UK, where our strategy is to increase our presence and for which our games portfolio is ideally suited.'

Luckia’s Head of Product, Eloy Fernandez, also noted, 'We are so pleased to launch Playson's award-winning titles and inject even more excitement into our offering. Our players come to us for an enjoyable, well-rounded experience and we know the studio's omnichannel titles will be a huge hit. After analyzing player tastes and preferences in detail, we look forward to seeing how much they love these new additions.'



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by Nina Nina


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