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UFC Star Johnny Walker Joins Forces with SPRIBE to Promote Aviator


SPRIBE, the creator of the popular crash game Aviator, has welcomed UFC star Johnny Walker as its latest brand ambassador. This collaboration aims to leverage Walker's dynamic presence to boost the game's appeal among UFC enthusiasts around the world.

Expanding Influence Through UFC Collaborations

The partnership with Johnny Walker represents a continued expansion of SPRIBE's engagement with the UFC community. Previously collaborating with notables such as UFC light heavyweight champion Alex Pereira and bantamweight contender Merab Dvalishvili, SPRIBE strategically enhances its brand presence.

Additionally, strategic placements of Aviator during pivotal UFC events like Pay Per View and Fight Nights broaden its visibility. Walker's prominent status in Brazil is expected further to elevate the game's recognition in this key market. Aviator distinguishes itself through its immersive gameplay, which, since its inception in 2018, has attracted over 12 million monthly enthusiasts worldwide. Players are drawn into an escalating curve dynamic, where timing the cash-out is crucial to maximizing winnings.

Leveraging Brand Ambassadors for Broader Reach

Incorporating Johnny Walker as a brand ambassador is part of SPRIBE's robust marketing strategy to project Aviator onto a broader stage. This move not only taps into Walker’s expansive fan base but also aims to solidify Aviator’s status as a leading crash game.

"Our partnership with UFC is proving to be a huge success, in particular the ambassador fund that we have set up. Athletes such as Johnny have a massive following in our core markets and this particular deal allows us to make further inroads into Brazil. Aviator delivers the fast-paced, high-octane action that UFC fans enjoy and with Johnny onboard, we can make more players aware of the game and the explosive gameplay it has to offer.", highlighted Giorgi Tsutskiridze, CCO at SPRIBE.

The role of ambassadors like Walker, coupled with strategic game mechanics and community features like real-time chat and leaderboards, underscores Aviator’s prominence in the gaming landscape. As SPRIBE continues to innovate and form influential partnerships, Aviator's path remains ascendant within the crowded gaming field.

Aviator offers the same thrills as stepping into the octagon and going face to face with your opponent. This is a gripping game and I'm delighted to be helping to promote it to players in my home country of Brazil

Johnny Walker, no.7 ranked UFC light heavyweight fighter and Aviator ambassador


''SPRIBE adds Johnny Walker to its roster of UFC brand ambassadors''. Press Release. June 12, 2024.

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by Nina Nina