ICONIC21 Unveils Bespoke Live Studio for MODO Casino
ICONIC21, a prominent name in the iGaming content industry, has officially launched a bespoke live casino studio tailored specifically for ARB Gaming's MODO Casino. This venture brings to life an innovative space that encapsulates MODO Casino's essence, one of the most distinguished entities in the U.S. social casino sector.
The state-of-the-art studio offers exclusive versions of ICONIC21’s hallmark live games, such as Gravity Roulette, Gravity Blackjack, and Crash Live, which have been creatively reimagined to resonate with MODO Casino’s unique brand identity. The newly operational studio is characterized by its fluid gameplay, multiplier-driven dynamics, and an intuitive interface—hallmarks that have cemented the Gravity Series' status in the realm of social gaming.
The collaboration between ICONIC21 and ARB Gaming spanned all stages of design and development, where MODO Casino played a crucial role in providing creative input. This involvement ensured that the studio’s every detail is a mirror reflection of MODO Casino’s brand and aspirations.
Enhancing Player Engagement through Live Interaction
The newly launched studio serves as a vibrant hub for live entertainment, placing emphasis on personalized player engagement. Operated entirely by ICONIC21’s in-house team, it guarantees round-the-clock support with swift streaming capabilities and highly experienced live presenters who elevate the gaming experience. These live dealers are pivotal, facilitating real-time game interactions while nurturing genuine connections among players.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, expressed her enthusiasm, noting, “This dedicated studio is close to our hearts. It definitely encapsulates the MODO essence, from its premium look to the game selection. The social interaction facilitated by our live dealers adds a dynamic layer of connection, making every game a shared experience for MODO’s players.”
She also praised the rapid execution of the project, highlighting their anticipation to witness how MODO’s audience embraces the new studio.
Strategic Advancement and Industry Commitment
Marking a significant milestone for MODO Casino, this launch not only deepens player engagement but also solidifies its role within the free-to-play ecosystem through enhanced real-time communication.
Patrick Fechtmeyer, CEO of ARB Gaming, commented on the transformative nature of integrating live dealers into MODO’s environment, stating, “This launch represents an important milestone not just for MODO Casino, but for the broader free-to-play social casino ecosystem. At ARB Gaming, we see real-time, human interaction as the next frontier of player engagement—and this live studio brings that vision to life. ICONIC21’s live dealers don’t just run the games; they create a shared social experience that mirrors the energy of a real casino floor. It’s entertainment, connection, and community—all delivered at scale.”
In addition to the groundbreaking studio, ARB Gaming further demonstrates its industry leadership by joining the Social Gaming Leadership Alliance (SGLA). This initiative, led by former U.S. Congressman Jeff Duncan, aims to unite key figures in the free-to-play space, advocating for safe, responsible, and engaging digital entertainment.
This alliance underscores ARB Gaming’s commitment to fostering a vibrant and secure gaming environment for players everywhere.
Source: Custom-Built Live Studio Brings MODO Casino's Vision to Life, lcb.org, June 3, 2025.
