Thanks to a new intellectual property agreement, the Inifinity Reels mechanism created by ReelPlay is to be used on slots from Relax Gaming.
The Infinity Reels first appeared on the hugely successful El Dorado slot from ReelPlay. It gave players the first chance to add extra reels, along with respins, and win multipliers. Further reels can appear, boosting the odds of players winning a prize from the feature.
Relax Gaming has now agreed on a deal with ReelPlay that gives them the rights to trademark and license Infinity Reels across their network of partners in the Powered By group. Giza Infinity Reels launched on the Relax Gaming platform in April.
It's not the first time ReelPlay and Relax Gaming have collaborated. In 2019, ReelPlay games were integrated into the Relax Gaming platform, along with those from partner studios such as Boomerang Games and Gameslab.
“The IP deal reflects our commitment to enhancing value and passion for innovation. We look forward to delivering even more Infinity Reels™ games through our in-house and partner studios that will push the boundaries even further.”Simon Hammon, CPO of Relax Gaming
Source - Press Release - Relax Gaming lands branding deal for ReelPlay's Infinity Reels - www.relaxgaming.com/news - 8th may 2020