ReelPlay Joins Relax Gaming's Silver Bullet Program, Enhancing Longtime Partnership
ReelPlay, a long-term aggregation partner of Relax Gaming, has taken its collaboration with the renowned gaming supplier to the next level by joining the prestigious Silver Bullet program. This development signifies an evolution in the relationship between the two companies, which have enjoyed a productive partnership for over five years.
A History of Success and Innovation
ReelPlay and Relax Gaming have enjoyed a successful partnership, having worked closely since ReelPlay became a Powered By partner more than half a decade ago. Over the years, they have collaborated on over 70 game releases, including fan favorites like 'El Dorado Infinity Reels' and 'Hypernova Megaways'. These titles have been well-received by players worldwide, demonstrating both companies' dedication to delivering high-quality, engaging gaming experiences. ReelPlay has consistently led innovation in the gaming industry. Notably, it was one of the inaugural studio partners to release titles as part of Relax Gaming’s Dream Drop series. Games such as Hypernova Infinity Reels Dream Drop and Tsai Shen 10K Ways Dream Drop have gained immense popularity. According to company data, these titles have collectively awarded over 150,000 jackpot wins, totaling more than €2.5 million in prizes.
Advantages of the Silver Bullet Program
Transitioning to the Silver Bullet program offers ReelPlay numerous advantages that are set to further boost its market presence. The agreement provides substantial commercial support and contractual benefits, the most significant of which is the increased speed to market. This feature is crucial in the fast-paced online gaming industry as it allows for quicker access to players across both established and emerging markets. By joining the Silver Bullet program, ReelPlay will sharpen its focus on creating top-quality content while leveraging the operational efficiencies provided.
This move will enable ReelPlay to introduce its innovative games to a broader audience, benefiting from Relax Gaming’s industry-leading infrastructure and network of operators. The first release under this new partnership, titled Pay Pig 10K WAYS, is set to launch on October 17th. This game is expected to captivate players with its innovative features and engaging gameplay, aligning with ReelPlay’s reputation for developing standout titles. Like previous collaborations, Pay Pig 10K WAYS will benefit from the accelerated market access and commercial support offered by the Silver Bullet program.
Statements from Industry Leaders
Nicholas Hammon, Aggregation Business Director at Relax Gaming, expressed his excitement for the enhanced partnership: 'ReelPlay have been a trusted aggregation partner of Relax for many years now and we’re truly excited to take it to the next level as they join our Silver Bullet programme. We look forward to sharing their fantastic portfolio of games with leading operator partners worldwide.'
David Johnson, CEO of ReelPlay, echoed this sentiment, highlighting the close relationship between the two companies: 'We are absolutely delighted to put pen to paper on an extended deal with Relax. We look forward to continuing our close work with the Relax team which has grown considerably since 2019 and leveraging our mutual strengths to extend the reach of ReelPlay games, and indeed those of close partner studios delivered by ReelPlay, to Silver Bullet operators.'
The partnership between Relax Gaming and ReelPlay continues to evolve, bringing benefits to both companies and the players who enjoy their games. With this new deal, ReelPlay is set to expand its reach even further, delivering exciting new content to operators and players worldwide.
Source: ''ReelPlay becomes Silver Bullet partner strengthening Relax Gaming collaboration'', relax-gaming.com, September 20, 2024.
