Playtech is one of those companies that are always thinking outside of the box when it comes to streamlining how their IMS software platform works. Their latest new development is an automated marketing program named Campaign Manager.
Campaign Manager automatically works across all channels (PC, Tablets and Smartphones) and can be used to enhance users playing experience. It helps with multivariate testing and can, therefore, pin-point appropriate bonuses and promotions for each player.
The system has already been tested at Paddy Power Casino, and the results have been extremely promising.