Playtech is always trying to come up with unique ideas to not only attract new customers, but to also retain the loyal players they already have. Bearing this in mind they have recently signed a contract with Dynamic Yield, whose company specialises in personalisation and optimisation.
The company can automatically personalise a players landing page to fit in with their location, playing history and device (smartphone, tablet or computer). That is not all though, as they can also personalise any advertising on the site to each player.
Playtech believes this approach will help them create a better real time playing experience for their players.