Push Gaming and Interwetten Join Forces for iGaming Expansion

Push Gaming has announced a major development in its strategy to expand its footprint in regulated European markets by launching its renowned online slot games with Interwetten, a leading name in Germany’s iGaming industry. This partnership marks a critical milestone in Push Gaming's efforts to grow its influence and reach within the European gaming sector. The collaboration signifies a commitment from Push Gaming to provide top-tier gaming experiences to players spanning multiple regions. By working with Interwetten, Push Gaming is set to reinforce its growth trajectory while continually expanding its player base.

Enhancing Gaming Quality Through Partnership

Interwetten, known for its strong customer base nearing two million, is expected to significantly boost the visibility of Push Gaming’s acclaimed slots. Initially, the launch will focus on Interwetten’s primary platform, followed by a subsequent rollout across its affiliate brands, further extending Push Gaming's reach.

Fiona Hickey, Chief Business Development Officer at Push Gaming, emphasized the critical nature of this partnership, stating: “Interwetten is a name synonymous with the highest quality offering for players worldwide, and so naturally, this is an important partnership for Push that mirrors our long-term ambitions.”

This partnership will enable Interwetten’s extensive player base to access Push Gaming’s diverse and engaging titles, which include recent popular releases like Cats of Olympuss and Big Bam-Book, along with classic favorites such as Wild Swarm and Razor Shark. Interwetten’s reputation for delivering reliable and varied gaming options aligns perfectly with its objectives to further engage players and provide superior entertainment experiences.

Mario Bilic, Director of Product Management CRM & Content at Interwetten Group, commended the quality and variety of Push Gaming's content, highlighting its appeal to its entertainment-seeking audience. This collaboration aims to solidify Interwetten's presence in the competitive iGaming market, ensuring that players continue to enjoy a vast selection of high-quality gaming options.

Introducing OKTO.CASH for Payment Flexibility

In a bid to enhance its service offerings further, Interwetten has also teamed up with OKTO.CASH, a payment service provider, to refine its payment processing capabilities. This strategic move introduces OKTO.CASH is a solution tailored to facilitate cash-to-digital transactions for players looking for streamlined payment options. With over 14,000 retail locations across Germany, including outlets with notable brands such as Avia, Esso, OMV, and Shell, Interwetten players can now deposit cash directly into their gaming accounts. This initiative reflects the growing demand for cash payments in the German iGaming market, meeting player preferences for seamless cash transactions.

The integration of OKTO.CASH is expected to not only improve the player experience but also strengthen Interwetten’s position amidst rising competition in the sector. Alongside this financial advancement, Interwetten has strategically adjusted its betting offerings by eliminating amateur football events and concentrating on more regulated and prominent sports events. By refining its product range, Interwetten remains focused on providing superior gaming and betting experiences to its users.

Source: Push Gaming Expands Its Reach with Interwetten Partnership, lcb.org, October 24, 2024.