Spinomenal Expands into UK Market with Rank Group Deal

Spinomenal, a key player in the iGaming industry, has entered a pivotal content agreement with Rank Group, a move set to significantly elevate its presence in the United Kingdom. This new alliance marks a milestone for Spinomenal as it teams up with one of the UK's most influential gaming operators.

Through this agreement, Rank Group gains access to Spinomenal’s collection of online casino games via Light & Wonder’s esteemed OpenGaming™ platform. This inclusion means that Rank's diverse brands will soon showcase many sought-after Spinomenal titles such as Fairytale Beauties, Majestic King, and Majestic White Rhino. These games will offer players in the UK a variety of engaging and captivating gaming experiences.

Excitement and Anticipation Surround the Partnership

Spinomenal’s CEO, Lior Shvartz, expressed considerable excitement over the collaboration, highlighting Rank Group's esteemed status in the UK gaming market. He noted, “Rank’s reputation within the British market is outstanding and we’re thrilled to be able to grow our presence here with such a strong operator.” By aligning with Rank, Spinomenal is strategically enhancing its influence within one of the world's most competitive gaming sectors, paving the way for additional expansion in the UK.

From Rank Group’s perspective, acquiring Spinomenal’s game library supports their mission to deliver exceptional gaming experiences to their clientele. Nolan Frendo, Rank Group's Casino Games Manager, shared his optimism regarding the partnership, acknowledging that Spinomenal's dedication to crafting inventive and captivating games aligns with Rank’s ambitions. “We expect big things from this partnership,” Frendo remarked, underscoring Rank’s belief in Spinomenal’s capacity to supply premier content that resonates with players.

OpenGaming Platform: The Gateway to Players

An integral component of this cooperation is using the Light & Wonder OpenGaming™ platform, which will be the conduit for introducing Spinomenal’s games to Rank Group’s networks. Known for its reliability and robust ability to support an extensive array of gaming content, OpenGaming™ is the optimal choice for ensuring a fluid integration of Spinomenal’s offerings, thereby facilitating a broad-reaching audience among Rank’s player base.

This strategic venture is a forward-looking development for both enterprises. Spinomenal stands to gain considerably in terms of visibility and brand awareness, whereas Rank Group will enrich its gaming portfolio with an array of games designed to appeal to an extensive player demographic. The collaboration is anticipated to deliver significant results, fueled by Spinomenal’s innovative focus and Rank Group’s relentless pursuit of quality gaming experiences.

As the online gaming landscape continues to shift, alliances like these will be crucial in shaping the future of gaming in the UK and worldwide. By leveraging their combined strengths, Spinomenal and Rank Group intend to remain competitive and resilient amid a dynamically evolving market.

Source: Spinomenal agrees content deal with Rank Group, lcb.org, October 14, 2024.