Recently rebranded GAN has made a deal with Net Entertainment that will see NetEnt games distributed in certain markets in the United States. This is going to be happening through the Simulated Gaming software platform operated by the former GameAccount Network (now GAN). While Simulated Gaming does not offer real money play yet, it does allow NetEnt a chance to get their games in front of lots of new players, and as regulation changes in the United States, it could very well be priming these players to prefer their games once licensed online casinos are available across more of the country.
Phased Roll-Out of Games
This is not going to be a situation where a ton of NetEnt games are available through the Simulated Gaming platform right away. Instead, there will be a phased roll-out with a few games being released periodically over time. The way this will work is that certain land-based casinos will have the platform on their websites, and this will allow these players, who are already preselected for enjoying casino play and gambling, to check out the Net Entertainment titles as they come out.
The importance of the audience here isn't to be underestimated. They have a chance to get their games in front of one of the most targeted demographics that they can, and that's tremendous. It also goes a long way towards building a demand for their real-money games to be regulated in the US, and that's going to give them an advantage over the long-run as more and more states open up and regulate the industry.
US Online Casino Regulation
The fact of the matter is that long-term strategies like this one are the best that anyone could hope to do with online gambling at the stage it's experiencing in the United States right now. They have to prepare the audience as much as they can by getting them to enjoy their games before they have more opportunities to enter regulated, state-based markets. More states will certainly be pushing for regulatory legislation over the next few years, and this strategy will pay off by bringing NetEnt near the front of the line of software companies who will be able to enter these markets quickly and take over a significant portion of the market share.