NetEnt Makes First Entry Into Canadian Market
After completing technical integration work, NetEnt games are now being made available to Canadian players for the first time. The award-winning range from ths popular Swedish developer will be accessible through the British Columbia Lottery Corporation (BCLC).
A New Market For NetEnt
The integration has been carried out via a partnership with IGT. The NetEnt range will be available to BCLC customers on the IGT Connect Integration layer, which is provided to the lottery. BCLC is a member of the World Lottery Association, which represents state-authorised lotteries in many countries.
NetEnt is following a programe of entering regulated markets and the expansion into Canada is an important milestone as they seek to gain traction in the important North American region.
Entering regulated markets is a vital part of our strategy going forward, especially within the WLA segment. I am sure that our exciting games will be much appreciated by BCLC’s players.
Therese Hillman, Group CEO of NetEnt
Source: Press Release: NetEnt games live on the regulated market in Canada www.netent.com/news 28th September 2018
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