Games Global Enters Brazilian and Peruvian Markets
Games Global, a prominent figure in the iGaming sector, has taken a significant step by penetrating the regulated markets of Brazil and Peru. This development highlights the company's strategic efforts to broaden its footprint across Latin America, aligning its operations with local regulations to provide customized gaming experiences. The launch of this expansion occurred on January 1, 2025, strategically timed with the implementation of new regulatory frameworks in Brazil and Peru governing online gambling in these nations. These changes offer a well-structured environment conducive to iGaming operations, making the two countries ideal regions for Games Global's ambitious growth plans.
Establishing a Strong Local Presence
Furthering its commitment to the Latin American market, Games Global has established a primary operational hub in São Paulo, Brazil. This office acts as the central pillar for its activities across the region, supported by additional satellite offices in Argentina and Chile. These strategic locations allow the company to gain invaluable insights into the distinct traits and preferences of the local audience. The São Paulo office is equipped with a team of experts dedicated to providing top-notch customer service and support. Concurrently, the satellite offices facilitate smooth integration into the regional market, ensuring Games Global stays attuned to the evolving trends and demands of local consumers. This approach underscores the company's dedication to cultivating meaningful relationships and collaborations throughout Latin America.
Tailoring Gaming Content and Building Partnerships
A cornerstone of Games Global's strategy is offering over 150 certified games developed by over 40 studios, including two based in South America. These offerings are meticulously tailored to mirror the cultural and market preferences of players in Brazil and Peru. From captivating slot games to dynamic live casino experiences, the content aligns with local trends while preserving Games Global's reputation for quality and innovation. This focus on localized content aims to bolster player engagement and satisfaction.
Furthermore, Games Global is forming alliances with local operators within these markets. Such strategic partnerships not only elevate its presence but also contribute to the enhancement of the regional iGaming ecosystem. Walter Bugno, CEO of Games Global, expressed his joy at this venture, stating, "We are thrilled to be part of the outstanding growing markets in Latin American countries, Brazil and Peru, two prosperous countries in terms of culture and diversity. Games Global will make its leading expertise available to our new future partners and hopes to make a significant contribution to building the next level of the regional iGaming industry."
With a history spanning over two decades, Games Global is celebrated for its extensive array of iGaming content, which includes slot games, table games, video poker, progressive jackpots, among others. With this latest move, the company remains steadfast in its mission to support the growth of iGaming in regulated worldwide markets.
Source: Games Global Enters Brazilian and Peruvian Markets in Latin America Expansion, lcb.org, January 10, 2025.
