RAW iGaming Software
Looking down upon all software providers who call their small feature updates innovation, RAW iGaming has positioned itself as a pink shark in the crowded waters that make up the global ocean of online casino slots. A relatively young studio founded in March 2021, it has already managed to attract a lot of attention, offering the gambling community something really new and original. Known primarily as a creator of SuperSlice® technology, the company has also developed a patent-pending mechanic SuperTracks®, both of them representing a completely new way to play slot games.
Stand Out or Stand Down
As you have most probably already guessed, Stand Out or Stand Down is the motto of RAW. Made of seasoned industry experts, the team behind this brand has never intended to copy other studios’ work, calling the endless rows of 5-reel titles “the sea of sameness”. Strongly believing that players deserve better than that, the Malta-headquartered provider with offices in Europe and Latin America strives to produce truly original content, always adding a jaw-dropping quality to everything they do.
The concept is based on three pillars, which are differentiation, simplicity, and entertainment. Well, their online slots are exactly like that – unlike any other games, easy to understand and play, and incredibly entertaining. Wheels of Rock®, the studio’s first SuperSlice® release was straightforward but packed a massive volatile music punch, letting listeners hit an epic win of up to 25,000x bet in a single feature session.
For those who are not familiar with the SuperSlice® mechanic, the latter offers between 2 and 12 dynamic slices on every spin, so players actually spin the wheel instead of conventional reels. The fact that slot buffs never know how many slices they will get or what they will hold makes the whole scenario even more exciting. Typically, more added slices mean a greater chance for wins while lower slice numbers award larger prizes.
Partnerships & Acquisitions
The value of RAW ideas and products has been quickly recognized by operators who rushed to offer their customers top-notch casino slots that take player experience to the next level. One of the first to pen an exclusive distribution deal with the brand was Gamesys, part of the famed Bally’s Corporation while more strategic partnerships were not long in coming.
At the beginning of 2022, the company opened a new development hub in Malaga, Spain, and kick-started a massive recruitment push to employ more artists, animators, software engineers, and other specialists. Soon after that, it partnered with Future Anthem to use their cutting-edge portfolio optimization product called Anthem Amplifier to better understand how players are engaging with SuperSlice games.
The same year, RAW iGaming started a series of acquisitions, further strengthening its offering and expanding its player audience. In April, the studio made headlines for purchasing Leander Games to take advantage of its market-leading platform and ground-breaking content. Soon after that, it was the turn of Sapphire Gaming, a little-known industry gem, to become part of the ever-growing family.
Several months later, RAW acquired the full asset portfolio of Spigo from Lady Luck Games, replenishing its catalog with Yatzy, Backgammon, Solitaire, Match 3, and other premium casual games. To boost its presence in this segment, the Group also purchased the full portfolio of arcade games from Green Jade.
RAW iGaming is part of RAW Group, which also includes two other business areas: RAW Arena, a platform that provides game distribution across fourteen regulated markets, and the soon-to-be-launched RAW Live. The Group holds the prestigious ISO 27001 certification for Information Security Management Systems.