Thunderkick Unveils New Crash Game: Heads Will Roll

The renowned Swedish slots provider Thunderkick has officially broken new ground with the launch of its latest creation, Heads Will Roll. This is not just any game; it marks Thunderkick's first foray into the burgeoning crash game market. Released on September 17, 2025, this game integrates elements of dice mechanics and arcade-styled play with high-stakes risk-taking. Such a move represents a pioneering step for Thunderkick as they expand beyond their well-established slots vertical to embrace a rapidly growing segment in the online gaming industry.
The game introduces players to an immersive experience, beginning in a dark and mysterious underground vault. Here, the goal for players is to ascend a payout ladder through skillful dice rolls, each determining whether they will level up, enter a heightened Fate Mode, or face an instant game over. This fusion of suspense and strategy is carefully designed to captivate and challenge users, enticing them to strive for the top prize.
An Intense Risk-Reward Exploration
The drama folds into an intense risk-reward examination as players in Heads Will Roll approach the final stages, where the All or Nothing phase kicks in. At this crucial juncture, players use a special red-and-gold die with only two possible outcomes: claiming the ultimate multiplier reward or losing everything in a single roll. This decisive stage in the game underscores the exhilarating tension and potential for substantial rewards—an exhilarating thrill for those who dare to risk it all.
Players can customize their gaming experience by selecting from four distinct difficulty levels: Easy, Medium, Hard, and the daunting Brutal. Each level adjusts the complexity and stakes of the game, offering different multiplier levels that reach as high as 2,400x in Brutal mode. These levels enable players to tailor their risk-taking approach according to personal preferences, encouraging both strategic gambling and immediate gratification.
Boasting an RTP of up to 97.59%, Heads Will Roll is a testament to Thunderkick's commitment to delivering high-quality, thrilling games that offer significant player autonomy.
Expanding Market Presence in Ontario
The debut of Heads Will Roll coincides with Thunderkick's strategic expansion in Ontario, marked by a new partnership with the local online casino Betty. Known for its extensive offering of over 2,800 titles mainly centered around slots, Betty is now enhancing its library with Thunderkick's popular games, including The Wildos 2, Midas Golden Touch 3, and Esqueleto Explosivo 3. As Thunderkick aligns itself more closely with Ontario's competitive gaming landscape, the move is fueled by the company's vision to deepen its impact in targeted regions rather than pursue aggressive widespread deals. This approach, as noted by Chief Commercial Officer Svante Sahlström, allows Thunderkick to build stronger community ties and develop meaningful partnerships.
According to Mike Collins, Thunderkick's Game Product Owner, the launch of Heads Will Roll is a response to the growing appeal for crash and arcade-style games. "Heads Will Roll marks our first step outside of the world of slots, offering Thunderkick players a distinct, action-packed experience where the player has complete autonomy over how they play," Collins explained. The choice to incorporate such innovative mechanics and gameplay options reflects Thunderkick’s broader ambition to meet the evolving taste of modern gamers seeking dynamic and immediate play experiences.
Source: Thunderkick Breaks New Ground with Launch of Heads Will Roll, lcb.org, September 18, 2025.