Lucksome Gaming Software
Announced in January 2021, Lucksome Gaming joined the online gambling sector motivated to build brand awareness with players. Presented as the company which will bring exciting and innovative new content to the global gaming industry, Lucksome Gaming operates as the individual development studio under Blueprint Technologies.
Licensed by some of the most stringent regulators such as Alderney, United Kingdom, and Malta, the studio’s games are in line with the highest standards. Eager to present them to a variety of global markets, the provider added a solid selection of language and currency options, so that players can have a tailored experience.
Established in the middle of a global health crisis, the team has experienced both ups and downs. Yet, the fact that they are continuing to operate is the strongest proof that they know how to withstand even during the most challenging circumstances.
Delivering Localized Content
Realizing that casino is all about sensationalism, Lucksome Gaming knows that it is of utmost importance to give players what they want. Determined to craft “Games to Treasure”, they want to create content that will make each consumer’s playing session worthwhile.
Prioritizing teamwork, the studio continues to improve the quality of game design, artwork, and animation, while also working on the development of experimental new mechanics. Their goal is to deliver interesting twists on some familiar game types and broaden their art style, so as to keep their products fresh and attractive both on the inside and outside.
Unlike gigantic companies, which are often focused on delivering a large volume of titles on a yearly basis, micro studios are dedicated to manufacturing something that’s built with each and every customer in mind. While they launch approximately one title monthly (or one in two months), small studios carefully analyze the particular preferences of specific markets and develop their content relying on those valuable insights.
Those were the precise goals Blueprint Gaming was looking for when planning to establish a studio. Lucksome Gaming is a wholly-owned group company that benefits from the distribution and reliability of Blueprint’s RGS platform. It’s interesting to mention that Blueprint’s network gathers a couple of more providers such as Games Warehouse, Livewire, Project, Reel Time Gaming (RTG), and Merkur Gaming.
Meet Lucksome Gaming Team
Based in Malta, one of the central cores of the online gambling industry, the Lucksome team gathers a gang of highly-trained experts with extensive knowledge, lots of skills, and plenty of creativity. They gained precious experience working in a variety of sectors across the online, land-based, and social casino sectors on a worldwide market scale.
To start with, the head of the studio is Bryan Upton, a content strategy specialist, and industry veteran. He was part of NetEnt, in charge of running the company’s RNG games product development unit. In addition to this, Upton worked for other renowned iGaming companies, among which IGT, OpenBet, and Inspired.
On top of that, former NetEnt and Yggdrasil employees are now part of this company. Josefin Uppeke is assigned as Head of Creative and Games Designer, while Johan John is Senior Product Manager.
Furthermore, Anastasia Streltsova, Senior Game Artist also has a wealthy biography, as she worked in multiple respectable gaming corporations. She was a UI artist in Yggdrasil Gaming, UI designer for BGaming, and gathered a decade of experience working for SoftSwiss in various positions.
The Industry is Maturing
As far as Upton noticed, the industry is “growing up”, which is why every provider and operator should learn how to take advantage of the rapid changes. It’s not only technologies that are progressing fast, but the entire approach- it’s getting more meritocratic, which is precisely what opens endless opportunities for continuous development.
By applying land-based learnings to the online space, the entire team has been working hard and passionately to find the product-market fit. Also, he mentioned that diversity in the workplace (culture, gender, and ethnicity) opens more opportunities, by valuing different opinions and ideas. That is the only secure way to build products that fit the individual preferences of various profiles of players.
On top of that, Upton participated in a panel together with a CCO from Swintt, a CCO from Livespins, and a co-owner of an independent streaming studio, where they discussed one of the most prominent trends in the iGaming industry- streaming.
As far as all participants noted, the popularity of slot streaming is surging, opening additional opportunities for content to be presented from an entirely different perspective. Some providers are building their own teams of in-house streamers while others are teaming up with streaming studios that are already in successful partnerships with online casinos.
Catching a Glimpse of Portfolio
Like a majority of providers who are in the process of building their name, and firming their position in the thriving iGaming industry, Lucksome Gaming made sure to cover a diversity of popular themes. They are currently focused on the development of video slot games.
A quick glance at their catalog reveals captivating stories with quite memorable characters. Drawing inspiration from magic, myths, legends, history, and sweets, the studio plays with different themes, giving players the opportunity to immerse themselves in great adventures.
It’s important to mention that it’s not only the surface that captures the attention- their games are equally cool on the inside. Multipliers, respins, Wilds, Scatters, and special symbols, are just some of the powerful components and features of their releases, in charge of spicing up the gameplay.
As mentioned earlier, their products are licensed by multiple gambling authorities and available in a wide spectrum of languages, which means they are suitable for the international audience. Thanks to the variety of adjustment options, such as volatility picker which allows customers to control the size of a multiplier, each player can adjust the game to fit his/her specific preferences.
In one of the interviews conducted near the end of 2021, Upton noted that the studio had plans to launch five to six games in 2021, however, they knowingly missed this target. He added that the company has sacrificed game releases, as the team has been “working on some bigger things” which are meant to secure them an even firmer position.