Evolution Partners with Atlantic Lottery to Expand in Canada
Evolution, renowned for its leadership in B2B and live dealer gaming solutions, has announced a remarkable collaboration with Atlantic Lottery (AL), marking a pivotal advancement for both companies within Canada. This strategic partnership enables the integration of Evolution's renowned selection of games across the Canadian provinces of New Brunswick, Newfoundland & Labrador, and Nova Scotia, effectively enhancing Atlantic Lottery’s online casino platform. This endeavor is part of Atlantic Lottery's ongoing commitment to diversifying its gaming offerings, ensuring players in these regions can access premium gaming experiences.
The partnership facilitates AL's platform to host an impressive range of games from Evolution’s extensive portfolio, encompassing notable titles from subsidiaries such as NetEnt, Red Tiger, Big Time Gaming, and Nolimit City. This integration is set to revolutionize the gaming environment, offering players a vibrant and unparalleled gaming experience in the Atlantic provinces.
Strategic Canadian Presence of Evolution
The deal is a noteworthy milestone for Evolution as Atlantic Lottery becomes the fifth Canadian provincial lottery organization to partner with the company. Evolution has previously established collaborations with other major governmental gaming bodies, including British Columbia Lottery Corporation (BCLC), Alberta Gaming, Liquor and Cannabis (AGLC), Ontario Lottery and Gaming Corporation (OLG), and Loto-Québec. By securing this vital partnership, Evolution successfully completes its network across all regulated Canadian provinces, establishing a formidable presence nationwide.
Atlantic Canada, with an integrated population of approximately 2.5 million, signifies a significant potential market for Evolution’s ongoing expansion and success. Positioning itself within Atlantic Canada further underscores Evolution's burgeoning influence in the North American gaming sector. Jacob Claesson, CEO of Evolution North America, remarked on the development, stating, “We are beyond excited to partner with AL and expand Evolution’s presence into Atlantic Canada. This deal underlines Evolution’s commitment to innovation and market leadership, cementing our role as a trusted partner for regulated markets worldwide.”
With a steadfast commitment to offering premium gaming experiences, Atlantic Lottery's collaboration with Evolution is a testament to their dedication. Michael MacKinnon, Vice President of Product at AL, shared his enthusiastic views on the alliance: “We’re very happy to partner with market leaders Evolution to take advantage of their world-leading online casino content. As Atlantic Canada’s first choice for lottery and gambling, it’s a pleasure to bring our players this exceptional content as we continue to expand and enhance our online offering.”
Fortifying North American Gaming Influence
The collaboration between Evolution and Atlantic Lottery extends beyond immediate regional benefits; it consolidates Evolution's strategic ambitions across the North American landscape. By forging this partnership, Evolution reinforces its presence in the region, contributing markedly to the growth and dynamism of the regulated gaming market continent-wide. This strategic move aligns with the company’s overarching mission to provide cutting-edge and reliable gaming solutions globally.
Evolution has established a reputation as a worldwide leader, offering innovative live casino services and digital gaming content. Their focus on leveraging technology and fostering player engagement, along with strategic partnerships like the one with Atlantic Lottery, consistently sets industry standards. With the latest foray into Atlantic Canada, Evolution is strategically positioned to further its influence and drive growth across the North American market.
As players in Atlantic Canada anticipate access to a diverse array of casino games, including immersive live dealer options and inventive slot titles, the collaboration promises to transform the gaming landscape. Evolution’s games stand synonymous with advanced technology and high-quality entertainment, featuring groundbreaking bonuses and unique game mechanics integrated seamlessly across online platforms.
Source:
''Evolution Enters Atlantic Canada Through Agreement with Atlantic Lottery'', evolution.com, October 02, 2024.
